Hyundai N Identity Guidelines: BTL/Events

A spatial guideline system developed for Hyundai N’s BTL environments, defining how the brand should be translated into physical experience. The project establishes a consistent exhibition language through color, material, structure, and modular display elements, ensuring that every touchpoint delivers the bold and high-performance identity of Hyundai N.

The exhibition wall of Hyundai N begins with a simple geometric form.

Through expansion and layering, the basic shape develops into a spatial structure,

while Performance Blue, Active Red, and concrete texture come together to complete

the distinctive identity of N. Rather than merely applying graphic elements,

this sequence shows how the brand’s visual language is constructed and translated into space.

Client. Hyundai Motor Company / Hyundai N

Agency. INNOCEAN

Design. FORT NO D9

Creative Direction. Caffefort Spatial Identity Design. Caffefort, Seongyun Choi, Jin Yoon

Graphic Composition. Caffefort, Seongyun Choi, Jin Yoon 3D Visualization. Juhyun Lee

Editing & Retouching. Seongyun Choi, Nahee Kang, Minseok Jang

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