GENESIS : Vision Book

This Vision Book is far more than a mere product catalog. It is a clandestine chronicle of how the Genesis design philosophy, Athletic Elegance, was first conceived. It is a trajectory of vision captured from the raw sketches and deliberations of our executives and designers. Eschewing overt opulence, we define the unique Genesis Understated Premium through the sophisticated contrast of glossy highlights hidden within silent, stardust black.

Refined Restraint

While the exterior remains restrained, it holds a dense narrative of Genesis’s design heritage and its direction toward the future. From the texture of the cover to the rhythm of the pages and the precision of printing and finishing, every element was carefully orchestrated to embody the emotion and level of refinement that define the brand.

Client. GENESIS

Agency. INNOCEAN

Design. FORT NO D9

Creative Direction. Caffefort Art Direction. Caffefort Editorial Design. Caffefort, Seongyun Choi

Editing & Retouching. Minseok Jang Print Production. incomunication

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