Muwa Jade: Visitor Guide System

A unified visitor guide system for MUWA JADE, designed to keep the on-site journey consistent across print and digital touchpoints. The system includes a site map leaflet, a nearby attractions guide, and digital facility guidance (signage/screen UI), all built on a shared information architecture and graphic language. By integrating wayfinding, local curation, and facility instructions into one coherent tone and layout logic, the project ensures a seamless flow of “find–understand–move,” prioritizing clarity, legibility, and directional cues in every format.

Creative Direction : Chris Choi
Art Direction : Seongyun Choi
Graphic Design : Chris Choi, Seongyun Choi, Wongi Jang
Photography : Seongyun Choi, Jeongeun Seo
Retouching : Wongi Jang, Jeongeun Seo

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