From IONIQ 5 N to N Collection Graphics

This project reinterprets Hyundai’s EV pixel design language as a camouflage graphic system for IONIQ 5 N. Rather than functioning as concealment, the camouflage is approached as a visual structure that translates a pixel-based, modular design language into a tangible graphic identity.

Creative Direction & Copywriting : Chris Choi     
Art Direction : Seongyun Choi
Graphic Design : Chris Choi, Seongyun Choi, Jin Yoon     
Photography : Seongyun Choi, Jin Yoon     
Retouching : Joohyeok Kim
Image Source : © Hyundai Motor Group

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