From IONIQ 5 N to N Collection Graphics

This project reinterprets Hyundai’s EV pixel design language as a camouflage graphic system for IONIQ 5 N. Rather than functioning as concealment, the camouflage is approached as a visual structure that translates a pixel-based, modular design language into a tangible graphic identity.

Client. Hyundai Motor Company / Hyundai N

Agency. INNOCEAN

Design. FORT NO D9

Creative Direction & Copywriting. Chris Choi

Art Direction. Seongyun Choi

Graphic Design. Chris Choi, Seongyun Choi, Jin Yoon

Photography. Seongyun Choi, Jin Yoon

Retouching. Joohyeok Kim

Image Source. © Hyundai Motor Group

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© 2025 FORT NO D9. All rights reserved.

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